The Westin Seattle, a leader in the hospitality industry, in collaboration with IMMERSE, an award-winning virtual reality (VR) language learning platform and key partner to Meta, proudly announces a novel branded hotel location within IMMERSE’s virtual world. This innovative concept aims to bring together language learning, travel, and immersive marketing in a unique synthesis.
Language and culture are inherently intertwined, and by engaging in conversations with native speakers, learners gain a deeper appreciation for the target language’s rich cultural heritage. They also develop intercultural competence, promoting understanding, empathy, and open-mindedness, which are invaluable skills in an increasingly globalized world.
IMMERSE understands the necessity of live, authentic interpersonal interactions in truly learning a new language and has created 3D environments that mirror real-world scenarios. Members, who learn from interaction with real people in this virtual world, are exposed to cultural nuances, customs, and traditions.
For this reason, IMMERSE is proud to pioneer The Westin Seattle, a sponsored virtual location on IMMERSE's platform that reimagines immersive language learning and brand storytelling simultaneously!
“We’re excited to partner with The Westin Seattle, pioneers in the hospitality industry, to provide an immersive language learning experience for our international member community,” says Quinn Taber, CEO of IMMERSE. “This collaboration embodies our commitment to leveraging technology to create immersive and truly meaningful learning experiences that connect people in new and innovative ways."
This experimental collaboration, supported by Meta, was conceived in response to a growing desire for more meaningful use cases of innovative, web3 brand experiences that are engaging, meaningful, and promote new forms of human connection in a way that was never before possible.
Now IMMERSE learners from all over the world can step into the immersive 3D hotel environment inspired by The Westin Seattle and engage with the renowned Westin brand while refining their language skills and preparing for real-life travel. Through carefully crafted 3D scenes, this unique learning experience highlights The Westin Seattle's '6 Pillars of Wellness,' offering educational insights into these core paradigms. As learners enhance their language proficiency and foster a sense of community, they also gain a deep understanding of The Westin Seattle's offerings and values, creating an exceptional, educational, and immersive marketing experience.
Nate Moore, Westin Seattle's Director of Sales and Marketing, commented:
"Our partnership with IMMERSE and Meta represents a pioneering step in the hospitality sector. We've transformed traditional brand marketing into an engaging, immersive experience that connects global travel enthusiasts to our brand and our identity as a company dedicated to wellness. We are excited to be at the forefront of this digital marketing revolution, and we believe this venture will not only provide an enriching learning experience but also open up new, exciting opportunities for our brand.”
After rigorous development and testing, the sponsored location has been successfully launched on the IMMERSE VR language learning platform. Language classes that provide authentic Spanish, English, and French speaking opportunities in the context of travel, room service, and the Westin Seattle's '6 Pillars of Wellness' have been a resounding success. Here are some reviews of recent IMMERSE members expressing their enthusiasm for the unique learning experience and expressing a keen interest in The Westin Seattle and what it stands for:
“This Hotel in the IMMERSE virtual world was incredible! I only wish we would’ve had more time to explore it because there were several parts/rooms that I want to continue to explore!” ~ Member from Washington
“The Spanish-learning VR experience at The Westin Seattle was truly remarkable! With its multitude of rooms and interactive components in each, the experience felt incredibly immersive. Having the ability to physically interact with objects and engage with staff and peers helped make remembering the new vocabulary and grammar concepts feel effortless. Thank you for providing such a unique and effective language learning experience! I will be looking into the Westin more soon!” ~ Member from California
“The added realism of the scenes makes the immersion feel a little more real. I'm looking forward to seeing what other brand relationships you will build in the future. I also want to add that this was the best class I've had at IMMERSE in a long time.” ~ Member from Mexico
ABOUT IMMERSE
IMMERSE is an award-winning VR language teaching and learning platform founded in 2017 in Southern California. IMMERSE is disrupting the global language education market by providing a virtual world of opportunities to help aspiring language learners maximize their speaking fluency faster than ever before possible. Learn more at www.immerse.com
ABOUT THE WESTIN SEATTLE
The Westin Seattle, is downtown Seattle’s most dynamic hotel and a leader in the hospitality industry, they are committed to offering exceptional services and experiences to their guests. Featuring an unparalleled location at the front door of the city they offer guests spacious rooms and suites, signature Heavenly® amenities, state-of-the-art wellness equipment, and stunning floor-to-ceiling Seattle Skyline views With over 50 years of experience they emphasize innovation and embracing new technologies positions them at the forefront of the hospitality sector. Learn more here: www.westinseattle.com
