Client Background

Volcanica Coffee is a specialty coffee company that sources high-quality beans from Latin America. To build stronger relationships with Spanish-speaking coffee producers and improve business communication, co-founder and managing partner Aaron Contreras sought a more effective way for his team to develop real-world Spanish-speaking skills.

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Contreras says, “I started using IMMERSE after trying lots of other language apps that helped me memorize vocab words, but I never felt confident speaking in the real world. In IMMERSE’s virtual world, I learned from best-in-class instructors in real-life environments, practiced role-play conversations with AI-powered avatars, and built connections with learners around the world."

“I have improved my speaking skills so much faster with IMMERSE, I decided to give my employees access to IMMERSE too.”

– Aaron Contreras, Co-founder, Volcanica Coffee

The Solution

After personally experiencing the benefits of IMMERSE, Contreras decided to integrate the platform into Volcanica’s employee training program. IMMERSE’s features provided employees with engaging, immersive language learning experiences in interactive virtual environments:

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  • AI-Powered Conversations: Employees practiced real-world scenarios with AI-powered conversation avatars.
  • Live Trainer-Led Classes: Employees received real-time guidance and feedback from expert language instructors.
  • ‍Practical, Real-World Learning: Training focused on relevant vocabulary and business communication skills used in supplier negotiations and day-to-day interactions.

Results and Impact

Implementing IMMERSE at Volcanica Coffee led to several measurable benefits:

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  • Stronger Supplier Relationships: Employees were able to engage in meaningful conversations with coffee producers, fostering trust and transparency.
    • “We've taken these language skills that we've learned and now we're able to have some conversations with coffee producers, farmers, send messages, ask how things are going. And it's been super valuable because it's ultimately helped us identify the goals for some of these producers and what they're trying to accomplish and achieve, and how ultimately, we can be better partners with them rather than just purchasing their coffee.”
  • Improved Business Communication: With fewer language barriers, the team streamlined discussions, reducing reliance on middlemen and minimizing miscommunications.
“Things are not getting lost in translation in our business dealings.”
  • Employee Upskilling & Engagement: Employees found IMMERSE both useful and enjoyable, leading to higher participation in training.
    • “It’s almost like a fun activity for them. They’re really able to engage with other people on IMMERSE and have a live instructor.”
VR language training session where small groups animatedly practice real-world business conversations while a trainer provides guidance.

Lessons Learned and Takeaways

By incorporating IMMERSE into their employee training, Volcanica Coffee transformed supplier relationships and improved internal communication. Investing in language learning proved to be a strategic decision that enhanced business efficiency and deepened cross-border partnerships.

Call to Action

Looking to strengthen your business relationships through language training? IMMERSE provides an engaging, real-world solution for companies looking to improve communication with international partners. Start your 30-day free corporate trial today.

A banner that says Immerse Start your free 14-day trial today and shows a thumbs up in front of a shelf filled with books, flags, a globe, and a Quest 3 VR headset. Immerse leverages the power of AI and virtual reality to offer unparalleled, scalable and cost-effective immersive language learning experiences for learners across the globe.